Whenever a Google update occurs, it affects websites in various ways. Most businesses will experience a decline or increase in their search visibility when these updates occur. Therefore, knowing how to shape your online presence is crucial. This blog is all about restoring rankings that businesses have lost.
Analyze the update
Identifying the particular Google update that directly impacted your website should be the first step. Google regularly updates its algorithm. The updates can target a wide variety of things, including core updates, algorithm updates, ranking factors, and more. With resources from Google, such as Google Search Console and SEO tracking tools, you can analyze changes in your traffic statistics. Identifying the type of update that took place will help you determine which area needs the most focus.
Audit your website
You should then conduct a comprehensive website audit. This will help to identify technical issues that may affect performance – identify broken links, assess slow loading times, and evaluate its mobile-compatibility. The site needs to be optimized for a seamless user experience. A properly-structured site would boost your chances of improving rankings. The audit discloses what needs fixing.
Focus on content quality
Content quality is one of the essential aspects that affect SEO rankings. After Google updates, review your existing content to ensure it remains relevant, informative, and appealing. Create high-quality writing that fulfils the needs of users. You could refresh older posts or develop new articles that highlight some current trends. Google will pick up on quality content, and more valuable content also attracts users.
Leverage backlinks
Another foundational element of SEO is backlinks. Check your backlink profile following an update. Identify excellent backlinks that might have vanished. Reach out to websites that previously linked to your content and ask them to restore the link. Motivate them to either rebuild the connection or consider developing new backlinks. To search engines, a strong backlink profile is a sign of credibility, especially when links come from reputable and relevant sources.
Monitor competitors
Understanding your competition provides valuable insights into your market. Understand the change in their ranking patterns post-update. What strategies are they implementing to maintain their position? Determine if there are tactics you can implement that could benefit your business. Staying informed about your competition can help you adapt your business accordingly.
Seek professional help
If recovery is difficult, try seeking professional help. A Mesa local SEO company, for example, will be able to offer personalized solutions to enhance your search visibility. They will be able to guide you through complex SEO issues and keep your website optimized for optimal performance. It may be worth the investment for the long-term gains.
Summary
A systematic method exists for recovering from lost ranks. Understand the update, conduct a well-executed site audit, improve your content quality, and nurture backlinks. Monitor your competitors and hire an expert if needed. All of this must be done today to recover your search visibility and safeguard your online future.
